Do skilled trade businesses in Lafayette need digital marketing?

Yes—contractors and service providers in Lafayette benefit from SEO, Google Maps optimization, and lead generation through digital marketing. It helps them stand out locally and win more jobs.

What types of digital marketing work best for skilled trades?

The best channels include local SEO, Google Business Profile, service-based website content, and zip-code-targeted ads. These drive local visibility and high-intent leads.

Can ECON Marketing help even if I don’t have a website?

Absolutely. ECON Marketing can build affordable, high-converting websites tailored to skilled trade businesses, with local SEO baked in from the start.

Geospatial Marketing Solutions

Land Surveying, Civil Engineering, Construction, Utility Locating, Geotechnical Engineering, Drone & Aerial Mapping, and more…

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Website Design

A professional, mobile-friendly website builds trust, showcases services, and drives inquiries. The key to converting traffic into booked jobs is showing visitors that you are the ideal service provider for their needs.

Social Media

Platforms like Facebook and Instagram help tradespeople build local brand awareness. The right strategy can keep the business top-of-mind and drive referrals while building an engaging community where potential customers are already hanging out.

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SEO

Geospatial businesses like Land Surveyors, Civil Engineers, and Utility Locators need to appear in local searches like 'land surveyor near me' or 'civil engineering firms in Lafayette' when people need them most. SEO improves organic visibility and brings in high-intent, ready-to-book customers.

Content Marketing

Blog posts, FAQs, and other resources build trust and long-term SEO value - not to mention can be effective for capturing leads. Great for educating clients, answering common questions, and showing industry expertise.

Paid Ads

Google Ads and Meta Ads can generate leads fast - especially for emergency services, seasonal offers, or local campaigns. This is ideal for reaching homeowners or commercial clients when they need help now, but can be wasteful if not managed properly.

Non-Digital Marketing

Tangible items like yard signs, billboards, and flyers help build local recognition and credibility. Non-digital methods reinforce brand familiarity in neighborhoods, job sites, and networking circles - and when paired with digital campaigns, they create a full-circle marketing strategy that earns trust online and in the field.

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