Independent. Founder-Led. Geospatial-focused.
I'm Ethan Conques, founder of ECON Marketing, an independent marketing consultancy based in Lafayette, Louisiana, specializing in land surveying, geospatial, and civil engineering firms.
I help technical businesses turn their expertise into marketing that makes them easier to find, understand, trust, and choose.
I believe good marketing starts with understanding the work, the people doing it, and the customers they're trying to reach.
My Background
I was born and raised in Lafayette, Louisiana, right in the heart of Cajun Country.
I grew up in a blue-collar household with a father who ran his own HVAC business. Some of my summers were spent working alongside him on rooftops, in warehouses, and wherever another pair of hands was needed.
That experience gave me an early appreciation for the realities of running a service business. I saw the long hours, physical work, personal responsibility, and commitment that go into building something of your own.
My career in marketing has taken me across several industries, but I've increasingly concentrated my work on surveying, geospatial, and civil engineering businesses. I've found that some of the most capable technical firms are also among the least understood by the markets they serve.
They don't necessarily need someone to make them sound more impressive. They need someone who can help the right people recognize the value that's already there.
That's the work I enjoy most.
What makes ECON Marketing different?
Founder-led
Who you see is who you get. When you work with ECON, you're working directly with me. I'm involved in the strategy, communication, creative direction, and execution. You won't be handed off to an unfamiliar account manager after signing a contract.
Small & Independent
ECON is intentionally lean. I don't believe every business needs a large agency, complicated processes, or an extensive marketing budget to make meaningful progress. I focus on what makes sense for your business, not what keeps an agency's departments busy.
Specialists When Needed
While ECON is a one-man operation at its core, I work with a trusted network of independent specialists when projects require additional expertise or capacity. You get the benefit of specialized talent without losing a direct relationship with the person responsible for your marketing.
Geospatial-focused
Land surveying, GIS, mapping, remote sensing, LiDAR, and civil engineering aren't interchangeable services. Their buyers, sales cycles, and business challenges are different. I have spent time learning this industry and continue to do so, working alongside its professionals, attending its events, and understanding how technical firms communicate their value.
What you can expect
My expertise is understanding your business, asking the right questions, translating technical capabilities into clear communication, and building marketing around the opportunities that matter to you.
So I don't pretend to be a surveyor, engineer, or geospatial professional.
That's your expertise.
You can expect direct communication, honest recommendations, personal involvement, and a willingness to learn about your unique industry, business, and solutions you provide.
Ready to get after it?
Book a time to talk or fill out the form below to connect with me today!
Have a Question?
Fill out the form below and I’ll be reaching back out to you soon.
“ECON Marketing has helped my businesses grow through his holistic marketing approach … he’s eager to learn about the Land Surveying business so he can continually sharpen his skills, which benefits my businesses even more.”
Robert Martin, PLS
Surveying with Robert & Hawaii Surveying
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